LittlePod’s natural vanilla paste in a tube is used in kitchens all over the world. Home cooks and bakers, professional chefs and food manufacturers alike love to put our most popular product to good use in their culinary creations diverse and different. But what is it about the vanilla paste that we first brought to market in 2010 that has ensured its enduring appeal over the 15 years that have followed LittlePod’s launch?

For some it’s about ease and there’s no question that a product hailed as a ‘much-needed evolution for the kitchen’ oozes convenience. For others it’s the quality, making the best Madagascan vanilla available to all at the simple squeeze of a tube. There’s the consistency: unlike a vanilla pod, LittlePod’s vanilla paste is lab tested (and batch-to-batch tested for assurance also). Then there is its affordability, this a crucial consideration in a market notorious for its fluctuating prices.

Professional chefs love our natural vanilla paste from a portion control perspective. Each 100ml aluminium tube is equivalent to 20 vanilla pods (seeds and all), one teaspoon is equal to one vanilla pod (approximately), and the tube itself is easy to handle in a hectic kitchen environment. Occasional users appreciate the life span (stored in a cool place, our vanilla paste will last for two years after opening). Everyone compliments us on the consistency, for LittlePod’s natural vanilla paste is thick and viscous and formulated to minimise flavour bake-off.

There’s more – our vanilla paste is versatile and delicious added to dishes sweet and savoury; it’s kosher-certified, gluten free and suitable for vegans; it helps to minimise waste by giving value to all the farmers’ vanilla pods (even the wonky ones that would otherwise have been discarded) – but we don’t like to labour the point…

“It’s so important for us to use real vanilla in our products – LittlePod’s vanilla paste is delicious!”

Hannah Miall, Miall’s (artisan ice creams)

Besides, we have a testimonials page that we use for collating comments and are proud to feature feedback from LittlePodders all over the world; from the likes of Juta Raudnask (“LittlePod’s vanilla paste has exceeded all our expectations”) and Frances Ma (“This isn’t just another product from off the shelf”) in Estonia and Hong Kong respectively; from such figures as Dame Mary Berry (“Wow – you have wonderful products”) and Yotam Ottolenghi (“I can’t tell you how good this vanilla is”); and from some of our longest-serving supporters such as Jamie Raftery, the Holistic Chef (“Convenience, quality and affordability combined; it’s a no-brainer”).

This all takes us back to the question we asked at the top: what do YOU love about LittlePod’s natural vanilla paste? Please do tell us, we’re always keen to find out! Like to write a testimonial? Please email media@littlepod.co.uk or contact us here. Sharing on Instagram? Don’t forget to tag @little_pod in all your posts, reels and stories and above all, please do keep on keeping it REAL.

To LittlePodders everywhere and to all those who continue to put our natural vanilla paste (and other products) to such good use, we send vanilla hugs and our appreciation. Thank-you for supporting LittlePod and our Campaign for Real Vanilla!