LittlePod launched in 2010 with our Campaign for Real Vanilla. Why? Because the consensus was that we could lose real vanilla within a generation if we didn’t act immediately.
In the West, 97% of all vanillin used is artificial. LittlePod was launched to educate consumers and encourage vanilla farmers to keep producing real vanilla thereby helping to regenerate the fragile rainforests, to the benefit of us all.
Jamie Raftery, The Holistic Chef