Campaign for Real Vanilla

Keep it real

Vanilla is the world’s favourite flavour, but in the West it has become synonymous with plainness. That’s because 97% of the food industry uses vanilla essence, a cheap artificial substitute that’s chemically synthesised and contains just 1 flavour compound. Pure vanilla, on the other hand, is far from ordinary. It contains over 250 well-being compounds and is one of the most labour-intensive crops in the world. As a result, the vanilla farmers in Madagascar are de-foresting (the vanilla orchid needs a host tree) to grow palm oil, which is in much higher demand, in order to earn a living.

"We're on the precipice where we could lose real vanilla within a generation if we don't act now" - Patricia Rain, Sustainability Expert dubbed 'The Vanilla Queen' by the vanilla farmers

What can we do:

1. Use pure vanilla in our kitchens (it tastes better anyway!)

2. Insist that what we buy (cosmetics, ice-cream, desserts, cakes...) contains pure, natural vanilla

3. Educate others on the difference between artificial vanilla & real vanilla.

If we all do our little bit to support National Real Vanilla Day on the 17th October, we might just achieve a lot #CampaignForRealVanilla